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Lili Koos

Whoever enters LILI KOOS' Viennese studio immediately senses that jewelry here is not understood as a status symbol, but as a personal talisman that carries emotions.

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A Family History

The origin of the LILI KOOS brand is a family story that began over a hundred years ago at a workbench in Budapest. As a fourth-generation jeweler, she carries the weight of this tradition with remarkable ease.

In 2017, she was included in the "Forbes 30 Under 30" list for this achievement.

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Inspired by the world. At home in Vienna.

After living in metropolitan cities like London, Sydney, and Italy, Lili found her creative home in Vienna. Her style is characterized by a quiet luxury mentality: jewelry that doesn't feel like a foreign object, but rather like a part of one's own identity. It is the search for the perfect dialogue between gold, light, and skin.

"Jewelry should never feel like a disguise; it should feel like arriving."

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The Craft

In close collaboration with Italian master goldsmiths, pieces of architectural clarity and organic softness are created. Set with diamonds and pastel gemstones that show character without being obtrusive.

Gold is processed in such a way that it loses its metallic hardness and instead radiates a warm, luminous softness.

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Emotional anchors

In a world of fleeting trends, LILI KOOS focuses on permanence. Her works possess the gravitas of a heirloom while retaining the effortless appeal of a modern classic.

Lili Koos creates jewelry as emotional anchors – pieces that elevate the morning, the evening, and the countless moments in between. They are made to be worn and to merge over time into one's own story.

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