Last Updated: February 9, 2026

This Privacy Policy describes how LILI KOOS (the "Site," "we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from lilikoos.com (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" refers to you as the user of the Services, whether you are a customer, website visitor, or other individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last Updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from various sources, and have collected over the past 12 months, as set out below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses outlined below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable Terms of Service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information Do We Collect?

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information," we are referring to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

• Contact details – including your name, address, phone number, and email.
• Order information – including your name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account information – including your username, password, security questions, and any other information used for account security.
• Shopping information – including items you view, put in your cart, or save to your account (e.g., loyalty points, reviews, referrals, or gift cards), or purchases. Loyalty points / Product reviews / Referrals / Gift cards.
• Customer support information – including the information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect Through Your Use of the Services

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who collect information on our behalf, such as:

• Companies who support our Site and Services, such as Shopify.
• Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) in order to process your payment, fulfill your orders, and provide you with the products or services you have requested, in order to perform our contract with you.
• When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we receive from third parties will be treated in accordance with this Privacy Policy. See also the section below, Third-Party Websites and Links.

How We Use Your Personal Information

• Providing Products and Services. We use your personal information to provide you with the Services and perform our contract with you, including processing your payments, fulfilling your orders, sending notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging for shipping, facilitating returns and exchanges, and other functions and functionalities relating to your account. We may also enhance your shopping experience by allowing Shopify to match your account with other Shopify services you may choose to use, in which case Shopify will process your data according to its Privacy Policy and Consumer Privacy Policy.
• Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, SMS, or postal mail, and showing you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites. Where you are in the EEA, the legal basis for these processing activities is our legitimate interest in selling our products in accordance with Art. 6, Para. 1 (f) GDPR.
• Security and Fraud Prevention. We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We strongly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately. Where you are in the EEA, the legal basis for these processing activities is our legitimate interest in ensuring the security of our website for you and other customers in accordance with Art. 6, Para. 1 (f) GDPR.
• Communicating with You and Service Improvement. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interest to be able to respond to you, provide you with effective services, and maintain our business relationship with you, in accordance with Art. 6, Para. 1 (f) GDPR.

Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use in connection with powering our store with Shopify, please see https://www.shopify.com/legal/cookies. We use Cookies to operate and improve our Site and Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interest to administer, improve, and optimize the Services). We may also permit third parties and service providers to use Cookies on our Site to better tailor the services, products, and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to not work properly or to no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties, such as our advertising partners.

Our website also recognizes the Global Privacy Control (GPC) signal, which allows you to opt out of certain uses or disclosures of your information. When you communicate your preferences to us via GPC, we treat such a signal as a valid request to opt-out of sharing/targeted advertising for the associated browser or device. If we can link the device sending the signal to a Shopify account, we also apply the opt-out request to the account. For more information about Global Privacy Control, visit https://globalprivacycontrol.org/. Other than Global Privacy Control, we do not recognize any other "Do Not Track" signals that may be sent from your web browser or device.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping).
• With business and marketing partners, to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy policies.
• When you direct, request, or otherwise consent to our sharing of certain information with third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.
• With our affiliates or otherwise within our corporate group, in our legitimate interest to run a successful business.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We have disclosed the following categories of personal information and sensitive personal information about users for the purposes stated above in "How We Collect and Use Your Personal Information" and "How We Disclose Personal Information" in the preceding 12 months.

CategoryCategories of Recipients

• Identifiers such as basic contact details and certain order and account information
• Personal information categories listed in the California Customer Records statute, such as basic contact details and certain order and account information
• Commercial information, such as order information, shopping information, and customer support information
• Internet or other similar network activity, such as Usage Data
• Geolocation data, such as locations determined from an IP address or other technical means
• Vendors and third parties who perform services on our behalf (such as internet service providers, payment processors, fulfillment partners, customer support partners, and data analytics providers)
• Business and marketing partners
• Affiliates

We do not use or disclose sensitive personal information for the purposes of inferring characteristics about you.

With your consent, we disclose personal information to perform advertising and marketing activities as follows.

We have "sold" and "shared" (as those terms are defined in applicable law) personal information for the purpose of engaging in advertising and marketing activities in the preceding 12 months as follows.

Category of Personal InformationCategories of RecipientsIdentifiers such as name, email address, and phone numberBusiness and marketing partnersCommercial information, such as records of products or services purchasedBusiness and marketing partnersUsage dataBusiness and marketing partners

Third-Party Websites and Links.

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information found on these sites. Information you provide in public or semi-public areas, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. The inclusion of such links by us does not automatically imply any endorsement of the content on such platforms or their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children. If you are a parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request its deletion.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute and apply only in certain circumstances. In certain cases, we may deny your request as permitted by law.

• Right to Access/Know: You may have the right to request access to the personal information we hold about you, including details about how we use and share your information.
• Right to Deletion: You may have the right to request that we delete the personal information we hold about you.
• Right to Correction: You may have the right to request that we correct inaccurate personal information we hold about you.
• Right to Portability: You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Right to Opt-Out of Sale or Sharing or Targeted Advertising: You may have the right to direct us not to "sell" or "share" your personal information, or to opt out of the processing of your personal information for purposes considered to be "targeted advertising" as defined in applicable privacy laws. Please note: If you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on your location, we will automatically treat this as a request to opt-out of the "sale" or "sharing" of information for the device and browser you use to visit the Site.
• Restrict Processing: You may have the right to ask us to stop or restrict our processing of your personal information.
• Withdraw Consent: Where we rely on your consent to process your personal information, you may have the right to withdraw that consent.
• Right to Appeal: If we deny your request, you may have the right to appeal our decision. You can do so by directly replying to our denial.

You may exercise these rights as indicated on our site or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you, such as your email address or account information, to verify your identity before we can provide a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests to exercise your rights on your behalf. Before we accept such a request from an agent, we will require them to provide proof that you have authorized them to act on your behalf. We may also need to confirm your identity directly with us. We will respond to your request promptly as required by applicable law.

Complaints

If you have any complaints about how we process your personal data, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, you may, depending on your place of residence, have the right to appeal our decision by contacting us at the contact details listed below or by lodging your complaint with your local data protection authority. For the EEA, a list of the competent data protection supervisory authorities can be found here.

International Users

Please note that we may transfer, store, and process your personal data outside the country in which you live. Your personal data will also be processed by staff and external service providers and partners in these countries.

When we transfer your personal data to countries outside Europe, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts from the relevant British authority, unless the data transfer is to a country that has been deemed to provide an adequate level of protection.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please call us or send us an email at hello@lilikoos.com or contact us at Staudgasse 66, Vienna, 1180, AT.

For the purposes of applicable data protection laws and unless expressly stated otherwise, we are the controller of your personal data.